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Industrial Goods Sector: How It Works and How to Track It
Business Marketing

Industrial Goods Sector: How It Works and How to Track It

Confusion reigns when people talk about the industrial goods sector. Simply put, it is the sector that produces raw materials or goods that are used in manufacturing. Businesses within this sector often produce or sell supplies, machinery, or equipment that produces other goods. Nothing is sold directly to the consumer but rather to the people …

Effective Agribusiness Marketing in a Recession
Digital Marketing Marketing

5 Key Strategies for Effective Agribusiness Marketing in a Recession

The agriculture industry takes the biggest impact when a recession hits. It affects all areas of the industry and there are dozens of problems, from supply chain issues to volatility in the market. The latest recession is hitting hard and who knows when the problems will subside. For most agribusinesses, their best hope is to …

Power of Digital Marketing for Manufacturers: Strategies and Tactics
Digital Marketing

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Manufacturing marketing is an important aspect of business growth and success. Marketing, especially digital, can make or break a business. Manufacturers have to work exceptionally hard to appeal to their audience which is no mean feat. It requires logical thinking and good tactics and strategies to reap the rewards of marketing. So, how powerful can …